It is South Moon Under’s mission to cultivate the individuality and confidence of our customers by offering an ever-evolving, curated assortment of elevated, effortless styles.

South Moon Under is known and loved for its year-round swim shop, featuring established and emerging brands from around the world, dresses for every occasion, from wedding guest to graduation to everyday, & an assortment of premium denim in classic styles and on-trend silhouettes.