Inspiring self-expression
-Since 1968
Authenticity
What began as a small surf shack in the summer of 1968 has since evolved into a sophisticated, upscale clothing retailer. Still privately owned, South Moon Under offers a unique mix of fashions while remaining true to its laid back and free spirited mindset instilled in the founding store over forty years ago.
Philosophy
Tossing one piece aside and falling in love with the next,
our talented and determined team of buyers attend fashion shows and
meet with hundreds of vendors each year
to create a unique selection that can only be found at South Moon Under. With
you, and only you, in mind, our buyers have created a collection that is always
changing, ensuring a fresh experience with every visit.
Commitment
Your very own personal stylist. That is exactly what you will
find in each of our stores. Whether it’s that final piece you’ve
been searching for to complete an outfit or you’re just in need of
a fresh new look, put us to work. We’re dedicated to providing
you with service and sound advice and promise to do all we can to find
exactly what you are looking for.
Vision
“To inspire self expression through the art of fashion”
Mission
By providing an ever-evolving, carefully hand picked collection of fashion presented
in a fun, comfortable, high-service environment, we give our customers the opportunity
to experience the excitement of successfully and confidently expressing their
individual style.