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In the Summer of 1968, South Moon Under opened in Ocean City, Maryland as a small surf shop stocked with hand-shaped surfboards, screen-printed tees, and swimwear. It has since evolved into an elevated everyday shopping destination for the effortlessly cool man and woman, with 25 locations along the East Coast, as well as SouthMoonUnder.com.  

Inspired by our heritage and the dynamic lifestyles of our customers, South Moon Under offers a highly curated assortment of men’s & women’s apparel, accessories, and swimwear combined with the authentically familiar and friendly service of our dedicated stylists – tenets that were instilled in the founding store over 50 years ago.  

It is South Moon Under’s mission to transport customers from their everyday to a vacation state of mind through elevated, effortless, everyday style. 

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