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new season, new looks

shop spring exclusives

New Arrivals

A woman with long, light brown hair wears Isla's Desert Sunset Top—a sleeveless yellow top with lace details—and light blue denim shorts as she sits on the edge of a wooden table in a cozy, tropical outdoor setting.
exclusivenew

Isla

Tops

Desert Sunset Top

$78.00
$78.00
A person with long blonde hair wears a yellow embroidered crop top and AG Jeans' Ex-boyfriend Short in light denim featuring a flattering front rise, standing outdoors with hands in the back pockets. Green foliage appears in the background.
new

AG Jeans

Bottoms

Ex-boyfriend Short

$195.00
$195.00
A woman models Georgie’s The Nora Set Top, featuring a one-shoulder, sleeveless design with matching pants and an abstract floral print in yellow, blue, black, and beige—a bold, modern wardrobe staple.
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Georgie

Tops

The Nora Set Top

$78.00
$78.00
Wearing Georgie's The Nora Set Pant—wide-leg, high-waisted pants—and a matching sleeveless top with a bold yellow, black, green, and blue abstract leaf print, the look is finished with white sandals and a gold bracelet.
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Georgie

Bottoms

The Nora Set Pant

$98.00
$98.00
A woman in the Isla Lana Smocked Easy Midi Dress—a sleeveless pink floral piece with thin straps and a smocked bodice—pairs it with beige strappy sandals against a neutral textured backdrop, perfect for seamless day-to-night style.
exclusivenew

Isla

Dresses

Lana Smocked Easy Midi Dress

$148.00
$148.00
A woman with long brown hair wears the Isla Annie Mixed Woven Top, featuring a sleeveless design and ruffled neckline, paired with light blue jeans. She stands against a light gray textured background, looking at the camera with a slight smile.
exclusivenew

Isla

Tops

Annie Mixed Woven Top

$78.00
$78.00
A woman wears the Isla Jillian Smocked Fit And Flare Mini Dress, featuring a vibrant patchwork of butterflies, flowers, and shapes in orange, pink, blue, and green against a neutral backdrop.
exclusivenew

Isla

Dresses

Jillian Smocked Fit And Flare Mini Dress

$118.00
$118.00
A woman with long brown hair wears Isla’s Hannah Crochet Tank—a relaxed fit, light green top with floral details at the hem—paired with high-waisted white jeans. She looks to the side, holding her shirt against a plain background.
exclusivenew

Isla

Tops

Hannah Crochet Tank

$88.00
$88.00

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Airy Denim

Closet Essentials

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celebrate minimalism while making a quietly confident statement

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brands we love

vacation state of mind

Casual Cool Girl • Laidback Silhouettes • Playful & Colorful

perfectly chic

Feminine Styles • Elevated Essentials • Timeless Pieces

simplicity and comfort

Comfortable • Versatile Styles • Relaxed Fabrics

modern denim

Everyday Essentials • Perfect for the Busy Modern Woman • Made for Right Now

quintessential beach lifestyle

Chic Designs • Playful Prints • Elevated Beach Style

for the creative spirit

Bohemian Fashion • One-Of-A-Kind Pieces • Casually Chic

Storefront of 'south moon under' with glass doors and visible merchandise.

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Since the summer of 1968, South Moon Under has curated an assortment of elevated wardrobe staples and on-trend fashion essentials. Operating 27 store locations and featuring over 100 beloved brands and emerging designers, we hand-select pieces for the effortlessly cool woman and man at every stage of life.

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