Free shipping on orders $150+

20% off everything

Extra 40% off sale

0
search
extra 40% off sale in stores + online

*All sales final. Exclusions apply. Not valid on previous purchases.

Exclusions apply. Not valid on previous purchases.
made for layering all season long
your favorite tops just dropped to $20

new arrivals

Against a beige background, a woman wears the Dress To Multicolor B Risa Strapless Tulle Maxi in MULTICOLOR BRISA, a floor-length dress featuring a vibrant botanical print and sheer overlay for airy elegance, styled with hoop earrings—an ideal choice for resort wear.
new

Dress To

Dresses

Multicolor B Risa Strapless Tulle Maxi Dress

$189.00
$189.00
20% Off in cart
Off-White Onda Floral Cut-Out Side Slit Dress
new

Dress To

Dresses

Off-White Onda Floral Cut-Out Side Slit Dress

$259.00
$259.00
20% Off in cart
Marley Knit Half Ziprib Vest
new

French Connection

Tops

Marley Knit Half Ziprib Vest

$118.00
$118.00
20% Off in cart
Atlas Plaid Mini Dress
new

Free People

Dresses

Atlas Plaid Mini Dress

$128.00
$128.00
20% Off in cart
Wearing the Isla Emmie Sweater in Ivory, a person with short brown hair and brown pants stands against a beige background, smiling and looking to the side.
exclusivenew

Isla

Tops

Emmie Sweater In Ivory

$69.00
$69.00
20% Off in cart
A person wearing the Z Supply On Duty Gingham Button Up in Dark Chocolate stands with one hand in their pocket against a neutral background. Their face is partially visible, and they pair the shirt with blue jeans and a brown belt.
new

Z Supply

Tops

On Duty Gingham Button Up

$88.00
$88.00
20% Off in cart
Wearing the Emmie Sweater in Mauve by Isla, a person stands against a beige textured background in light blue jeans, looking slightly to the side with a relaxed expression. The soft knit sweater features a classic crew neckline and comes in the brand’s signature mauve hue.
exclusivenew

Isla

Tops

Emmie Sweater In Mauve

$69.00
$69.00
20% Off in cart
A woman with long dark hair wears the Junie Slib Tee Shirt by Z Supply in BLACK—a regular fit crew neck t-shirt made from 100% cotton—paired with dark jeans, posing against a neutral background with one arm relaxed by her side.
new

Z Supply

Tops

Junie Slib Tee Shirt

$38.00
$38.00
20% Off in cart

clock in, but make it cute

shop dresses

shop tops

shop skirts

brands we love

vacation state of mind

Casual Cool Girl • Laidback Silhouettes • Playful & Colorful

perfectly chic

Feminine Styles • Elevated Essentials • Timeless Pieces

simplicity and comfort

Comfortable • Versatile Styles • Relaxed Fabrics

modern denim

Everyday Essentials • Perfect for the Busy Modern Woman • Made for Right Now

quintessential beach lifestyle

Chic Designs • Playful Prints • Elevated Beach Style

for the creative spirit

Bohemian Fashion • One-Of-A-Kind Pieces • Casually Chic

Storefront of 'south moon under' with glass doors and visible merchandise.

welcome in

Since the summer of 1968, South Moon Under has curated an assortment of elevated wardrobe staples and on-trend fashion essentials. With 27 coastal boutiques along the East Coast and beloved brands and emerging designers hand-selected for every stage of life, we bring laid-back sophistication to the everyday — and the special moments.



 find a store

find a store

31 day returns

let's be friends

stay connected